Our story
A shared obsession. Hair worth falling for.
Product engineer Koen Verelst and hairstylist Eunha Choi created Stellar to make that feeling of confidence part of your everyday.
A story worth discovering.
Their combined expertise shapes the details you will feel: a lighter tool in your hand, a smoother glide through your hair and Healing Mineral™ Technology behind a beautifully glossy finish.
Engineering and salon experience, brought together for hair that feels as beautiful as it looks.
Meet the founders
An engineer’s precision. A hairstylist’s instinct.
Koen Verelst · Founder
Koen’s experience in the styling-tool industry taught him how much the smallest details can change the way a tool performs.
He brings that understanding to Stellar, with an engineer’s attention to the balance, glide and control that make beautiful styling feel effortless.
Eunha Choi · Co-founder
Eunha knows the confidence that comes with great hair.
With a passion for styling and an eye for detail, she helps shape Stellar products that make it easier to create looks you love every day.
Great hair changes how you feel. We created Stellar to bring that feeling into your everyday, with care for your hair behind every detail.
Koen Verelst
Founder, CEO
The path to Stellar
A discovery in Korea. A vision of our own.
Back in 2010, while living in South Korea for two years, Koen owned a hair industry business serving international clientele. It was there that he discovered Korean styling-tool brand Glampalm, a discovery that would shape the next decade of his career.
In January 2013, he introduced Glampalm to Australia, going on to distribute the brand across Australia and New Zealand for more than a decade.
In July 2024, Koen and Eunha launched Stellar: a separate, independent Australian-owned brand, bringing their engineering experience and salon expertise together.
Years of understanding tools and the needs in a salon environment became the foundation for something of their own.
The Stellar standard
Great styling. Thought through.
Beautiful results. Intuitive tools. Care for your hair in every detail.
These are the beliefs behind everything we create.
Everyday Ready
DESIGNED FOR REAL ROUTINES, NOT RARE OCCASIONS. TOOLS THAT PERFORM EFFORTLESSLY, DAY IN, DAY OUT.
Simply Smart
ADVANCED TECHNOLOGY, MADE INTUITIVE. NOTHING UNNECESSARY. EVERYTHING INTENTIONAL.
Difference Driven
INNOVATION WITH PURPOSE. PROGRESS YOU CAN FEEL. NOT JUST FEATURES YOU CAN LIST.
Hair-First Always
HAIR HEALTH COMES FIRST. ALWAYS. BECAUSE CONFIDENCE STARTS WITH CARE.
Hair-first. Everyday.
Love the look. Care for the hair.
Beautiful hair is not just about how it looks, but how it feels.
At Stellar, we believe great styling should go hand in hand with hair care, from the tools you use to the heat you apply.
Omnia features Healing Mineral™-infused plates designed to help deliver smooth, shiny results.
Whether you love sleek, straight styles or soft, flowing waves, enjoy the freedom to create your favourite looks with hair care in mind.
From idea to everyday
Australian design. Korean engineering.
Stellar is independently Australian-owned. Omnia® and OmniFlex® are designed in Australia, then engineered and made in Korea.
The curves catch your eye. The balance feels right in your hand.
Mineral-infused technology brings care into the performance.
These details come together in tools that earn their place on your dressing table and make you look forward to picking them up.
Thoughtful details
Made to become your favourite.
Omnia remembers your preferred temperature, with eight heat settings for the way you like to style. Your chosen heat, ready to return to as a new look takes shape.
OmniFlex’s folding handle makes room for your favourite dryer in your bag, while an accessible filter cover keeps care simple. Comfortable handling, familiar settings and useful little details make getting ready feel more effortless.
Learn your own way
A look you love. Another you haven’t tried yet.
Loose waves today. A glossy blow-dry tomorrow.
There’s always another look to fall for.
Discover styling tutorials that help bring your hair inspiration to life, and explore the Stellar Diaries for fresh ideas to make your own. Product guides and customer support are close at hand whenever you want to get to know your tool a little better.
For more stories, read the Stellar Diaries.